Subscription studio
Private by design

A clearer view of your revenue

App subscription
pricing calculator.

Find the balance between a great price for your subscribers and a sustainable return for your app.

Display currency only. No conversion.

Set your prices

What subscribers pay
Billed every month
Billed once a year
16.6% annual discountSave $19.89 per year
Discount compares the annual price with 12 monthly payments.

Model your audience

A steady year of subscribers
The same subscribers stay active for the full year.
600 monthly400 annual

Account for fees & tax

Platform fee example
12 charges monthly; 1 annually

Apple example: 15% and no fixed fee. Eligibility, subscription tenure and regional terms vary. Edit the rates to match your agreement.

Change any input to update your estimate.

Projected annual net proceeds

Live estimate
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After platform fees · before other costs and income tax

—monthly equivalent

The annual breakdown

12 months · USD
Net proceedsFees
Customer charges
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Gross revenue Excluding sales tax
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Platform fees
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Percentage fees
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Fixed fees
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Net proceeds
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Compare the plans

Per subscriber

Monthly plan

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12 monthly payments / year—

Annual plan

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1 annual payment / year—

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Based on entered prices, before platform fees.
How this estimate works & what it assumes

A full year, with a steady audienceEvery monthly subscriber makes 12 payments; every annual subscriber makes one. There is no growth, churn, trial period, refund, failed payment or proration. An annual payment is spread over 12 months only for the monthly equivalent; this is not a cash-flow forecast.

Whole subscribers, estimated totalsAnnual subscribers = total subscribers × annual mix, rounded to the nearest whole person (halves round up). The rest are monthly. Calculations keep full precision; displayed money rounds to two decimals. Actual per-transaction tax and fee rounding may differ.

Sales tax and percentage feesFor tax-exclusive prices, tax is added on top. For tax-inclusive prices, revenue = entered price ÷ (1 + tax rate). Gross revenue excludes sales tax in both cases. Percentage fees apply to your selected basis; fixed fees apply to every payment, including zero-priced payments in this model.

Examples, not provider quotesApple and Google Play begin at an illustrative 15% + 0 fixed fee; Stripe begins at an illustrative 2.9% + 0.30 in the selected currency. Rates vary by market, eligibility, payment method and agreement. Additional billing services, cross-border fees and other charges are not included. Custom starts at zero. Select a platform to restore its example rates; all rates are editable.

Proceeds are not profitNet proceeds = gross revenue − percentage fees − fixed fees. Hosting, marketing, development, income tax and other expenses are excluded. Negative results are shown as losses. This is a planning estimate, not accounting or tax advice.

Private, offline and temporaryEverything runs in this file, in your browser. There are no external assets, network requests, analytics, cookies, accounts or app storage. Inputs remain in memory only; Reset or reopening the file restores the example. Currency changes the displayed unit only: prices and fixed fees are not converted or adjusted for local provider rates.